How visible are UK law firms to AI search?

How 335 UK law firms score across the five pillars of AI visibility readiness, with full score distributions and the sector weakness map.

Overall, Pillar 1 and Pillar 5 scores for London, the North West, the Midlands and Yorkshire, and the rest of the UK.

1,450 prompt tests measuring how often UK firms are named, and how often a mention becomes an active recommendation.

The firms ChatGPT and Gemini name most often when answering UK legal queries, and why they are rarely the competitors firms track.

Adoption of the llms.txt standard, now audited by Chrome Lighthouse, and its relationship to AI readiness scores.

Structured data coverage, the schema types firms actually use, and what high coverage is worth in score terms.

Testimonials, credentials, bios and case studies, the gaps in each, and the measured lift they give AI visibility.

11,879 pages classified by type, showing what firms build and the trust content they consistently leave out.

How visible are UK law firms to AI search?

LegalVIS audits how law firms appear when prospective clients ask AI systems for legal help. Our 2026 research programme covers 335 UK firms, 11,879 crawled pages and 1,450 ChatGPT and Gemini prompt tests, published in full and free to read.

UK Law Firm AI Visibility Benchmark Report 2026

The complete study, every chart and every finding in one document

The first structured audit of how visible and recommendable UK law firms are to AI search systems. Covers the five pillars, regional analysis, AI prompt testing, llms.txt, schema, trust signals and page architecture, with conclusions and full methodology.

Eight standalone reports from the 2026 benchmark

Each report takes one finding and sets out the data, the implications and what to do next

See where your firm sits against this data

Claim your free AI visibility audit