The Law Firm Visibility Programme.
AI visibility infrastructure for law firms. See how AI sees your law firm and what it's costing you in client enquiries.
When a potential client asks ChatGPT or Gemini to recommend a solicitor, which firms appear? Our 2026 benchmark of 335 UK law firms found that 73% were effectively invisible to AI search. LegalVIS fixes that through technical SEO foundations, structured identity infrastructure that includes editorial citations in the LegalVIS WIRE and a structured legal profile in the LegalGRAPH, that make AI systems trust and recommend you.
Request Your Free AI Visibility Audit
Find out exactly where you stand.
01 · Free Audit — the 5 PILLAR system™
We run your firm through every major AI model and map precisely what they say about you and what they get wrong. You leave with a clear gap report and a strategy call. No commitment required.
Audited across ChatGPT and Gemini.
You receive:
- Gap report showing where AI misses you or gets you wrong
- Competitor snapshot showing how rivals appear against you in AI answers
- Strategy call with a walkthrough of findings and next steps
Fix the infrastructure. Build your Source of Truth.
02 · Foundation
Before AI can recommend your firm, it needs to find you, understand you and trust you. The Foundation engagement fixes the technical SEO and AI readiness issues that are holding you back, and builds the structured identity your firm needs to appear consistently across both traditional and AI driven search.
This is not a report. Everything is built and deployed.
Built and deployed:
- Firm Source of Truth, the canonical structured definition of your firm, built for AI systems to parse and cite
- Solicitor profiles ×2 with individual structured profiles for your key people, because AI is asked about lawyers, not just firms
- llms.txt, a flat, AI readable map of your site
- JSON LD schema, structured data across practice area, person and organisation entities
- Technical SEO audit and fixes, crawlability, indexation, Core Web Vitals and site structure reviewed and resolved
- EEAT signals, author credentialing, expertise signalling and trust infrastructure
- Local SEO, NAP consistency across directories, Google Business Profile optimised
- Developer documentation, everything requiring your team, prioritised and ready to hand off
Stay visible. Compound your authority.
03 · Monthly Programme
AI visibility works the way PR does: through consistent editorial coverage and regular citation by sources AI systems trust. A single fix is not enough. Each month we publish, optimise, cite and retest as your AI SEO agency for law firms, building a citation footprint and SEO foundation that compounds over time against competitors who are standing still.
Every month you receive:
- 2 authority articles indexed on your own domain, mapped to your practice areas and the queries AI systems are asked
- 4 page optimisations, existing pages reviewed and improved for clarity, structure, internal linking and entity alignment
- Internal linking of new content connected to existing clusters and core pages as part of every optimisation cycle
- Schema implementation, advanced schema applied to all new and optimised pages
- legalVIS WIRE citation in an article
- legalGRAPH profile
- AI retest, a monthly LLM check tracking AI brand presence, accuracy and gaps
Plus a quarterly report covering citations, authority movement and competitive position over time.
Case Study: Burt Brill & Cardens Solicitors
- +117% ChatGPT appearance rate
- +182% ChatGPT recommendation rate
- +200% Gemini #1 mentions
START HERE! See how AI sees your firm today.
Start with the gap · No commitment
Get your free gap report across ChatGPT, Gemini and Perplexity, plus a strategy call with our team.