Practice Growth Law

The business of law: pricing, client acquisition, business development, recruitment, culture, leadership and succession. Coverage of how firms are structured and run, what partners are trying in a competitive market, and how changing client expectations affect the way legal work is won and delivered.

Topics covered in Practice Growth

Latest practice growth analysis

How to Get Your Law Firm Seen by ChatGPT and LLMs

By Claire Mullaney, Founder LegalVIS.ai

I ran 1,450 prompt tests across 335 UK law firms to see what ChatGPT and other large language models actually say when someone asks about legal services. Firms with decades of expertise were invisible