The business of law: pricing, client acquisition, business development, recruitment, culture, leadership and succession. Coverage of how firms are structured and run, what partners are trying in a competitive market, and how changing client expectations affect the way legal work is won and delivered.
By Claire Mullaney
At the end of February 2026, Burt Brill & Cardens had a problem the firm could not see in Google Analytics. The Brighton law firm had an established website, experienced solicitors and a long history
By Claire Mullaney, Founder
If you want your law firm to be found and recommended by ChatGPT, look for a specialist who can do more than conventional SEO or produce additional website content. An effective AI visibility provider
By Claire Mullaney, Founder
ChatGPT being able to find your law firm by name does not mean it understands when to recommend you. A branded question gives the system your identity in advance. A discovery question asks it to choos
By Claire Mullaney
Key takeaways - Boutique law firms have many of the same confidentiality, supervision and governance responsibilities as much larger firms, but without the same budgets, teams or resources. - The most
By Claire Mullaney, Founder
There is a number that haunts the ambitions of almost every small law firm owner: £1 million in turnover. It sits on business plans like a finishing line, a marker of having "made it." And once firms
By Claire Mullaney, Founder LegalVIS.ai
I ran 1,450 prompt tests across 335 UK law firms to see what ChatGPT and other large language models actually say when someone asks about legal services. Firms with decades of expertise were invisible
By Ruby Kelly
The most discoverable lawyers are not necessarily the most experienced. They are the ones willing to talk, and if the idea of sitting in front of a microphone makes you uncomfortable, you are not alon