About LegalVIS
LegalVIS is an AI visibility platform built specifically for ambitious UK and international law firms and lawyers. It provides the infrastructure that makes a law firm
LegalVIS was founded by Claire Mullaney, who built the platform as a solo founder. Claire has over two decades of experience in strategic and digital marketing and works directly with law firms across the UK and internationally. She produced the 2026 UK Law Firm AI Visibility Benchmark, the first structured audit of AI search visibility across the UK legal sector.
LegalVIS builds the AI visibility infrastructure that makes a law firm visible, cited and recommended by AI systems. This includes structured lawyer and firm profiles on The Legal Graph, indexed editorial citations through the legalVIS WIRE, schema markup implementation, Source of Truth profile development, and ongoing AI visibility monitoring and implementation through the 5 Pillar System and Law Firm Visibility Programme.
What is the LegalVIS 2026 UK Law Firm AI Visibility Benchmark?
The LegalVIS 2026 UK Law Firm AI Visibility Benchmark is the first large-scale audit of AI search visibility across the UK legal sector. It assessed 335 law firms across 11,879 pages and ran 1,450 AI prompt tests across ChatGPT and Gemini to measure how consistently each firm was found, understood and recommended by AI systems. The sector average score was 46.1 out of 100. The benchmark is published at legalvis.ai/research/uk-law-firm-ai-visibility-benchmark-2026.
How is LegalVIS different from a law firm SEO agency?
LegalVIS is an AI visibility platform, not a traditional SEO agency. While law firm SEO focuses on Google rankings, LegalVIS addresses the AI search channel that operates alongside Google, the channel through which potential clients ask ChatGPT, Perplexity and Google AI Overviews to recommend a lawyer directly. LegalVIS builds the structured profiles, indexed citations and entity infrastructure that AI systems use when generating those recommendations. The two disciplines share technical foundations and LegalVIS addresses both simultaneously.
The AI Visibility Platform Built for UK and International Law Firms
LegalVIS is a full-service legal marketing and digital PR agency for UK, US and global law firms. We improve rankings, AI citations and client acquisition through SEO, AEO, AI search optimisation, GEO and Google Business Profile. We also make law firms visible, cited and recommended by AI systems including ChatGPT, Perplexity and Google AI Overviews, the tools potential clients increasingly use to find and choose legal representation. LegalVIS is operated by CGR AI Solutions Limited, registered in England and Wales.
AI systems are already answering hundreds of millions of queries every day, including queries about which lawyer to use, which law firm handles a particular type of work, and which legal professionals are trusted authorities in their field. The law firms that appear in those answers are not necessarily the best firms. They are the most structured, the most cited and the most machine-readable.
LegalVIS exists to fix that. It provides the infrastructure that makes a law firm's expertise legible to AI retrieval systems: structured profiles, indexed editorial citations, schema markup, entity consistency and the Source of Truth documentation that anchors everything else.
. They work together: AI search optimisation addresses the technical and content signals that determine whether a firm appears in AI-generated answers, and AI visibility is the outcome that results when those signals are in place consistently.
The platform is built around three interconnected products:
A structured knowledge graph of UK lawyer and law firm profiles, built to be machine-readable by AI systems. Each profile consolidates practice areas, jurisdictions, SRA registration details, credentials and approved expert quotes into a single canonical reference.
An indexed editorial publication that generates citations for law firms and lawyers. Each article in the
LegalVIS 2026 UK Law Firm AI Visibility Benchmark
The benchmark found that 73.1% of UK law firms score below 25 out of 100 on AI Discoverability, the single most important dimension of AI visibility. The sector has invested in website structure and brand positioning but has not yet addressed the layer that determines whether a firm appears in AI-generated responses. That gap is the opportunity LegalVIS is built to close.
LegalVIS 2026 UK Law Firm AI Visibility Benchmark. 335 firms, 11,879 pages crawled, 1,450 AI prompt tests. LegalVIS 5 Pillar Audit System.
Claire Mullaney is the founder and CEO of LegalVIS. She built the platform as a solo founder, including the Legal Graph directory, the legalVIS WIRE editorial publication, the 5 Pillar Audit System, and the full technical stack beneath it: Every page on legalvis.ai is crawlable by AI systems by design, not by accident.
2026 UK Law Firm AI Visibility Benchmark
"The law firms that are hardest to find online are often the best at what they do. SEO is not about being the best law firm. It is about being the most legible one to the systems your clients use to find you."
Claire Mullaney, Founder and CEO, LegalVIS
LegalVIS also works with international legal networks and law firm marketing teams across multiple jurisdictions, demonstrating that the AI visibility gap is not limited to the UK legal sector.